{"version":"https://jsonfeed.org/version/1","title":"Studio B Consulting | Hayley Brooksbank","home_page_url":"https://studiob-consulting.com","description":"Studio B Consulting | Hayley Brooksbank","author":{"name":"Studio B Consulting | Hayley Brooksbank"},"items":[{"id":"https://studiob-consulting.com/insights/f/a-practical-conversation-about-how-culture-shows-up-day-to-day","html_content":"

A culture is a key USP for any firm. And it’s created by the behaviours that are encouraged and rewarded – not just by what’s declared on the website.\nToo often, culture can sit with HR defined by a set of stated values,...

","url":"https://studiob-consulting.com/insights/f/a-practical-conversation-about-how-culture-shows-up-day-to-day","title":"A practical conversation about how culture shows up day to day","summary":"A culture is a key USP for any firm. And it’s created by the behaviours that are encouraged and rewarded – not just by what’s declared on the website.\nToo often, culture can sit with HR defined by a set of stated values,...","date_modified":"2026-04-27T08:38:12Z"},{"id":"https://studiob-consulting.com/insights/f/consistency-is-fundamental-to-marketing-relevance-is-vital-in-b","html_content":"

This tension often shows up after the strategy has been signed off.\n\nThe firm-wide message may be clear, coherent and well expressed on the homepage and ‘about us’ page. But when that same positioning has to work in a pi...

","url":"https://studiob-consulting.com/insights/f/consistency-is-fundamental-to-marketing-relevance-is-vital-in-b","title":"Consistency is fundamental to marketing. Relevance is vital in BD","summary":"This tension often shows up after the strategy has been signed off.\n\nThe firm-wide message may be clear, coherent and well expressed on the homepage and ‘about us’ page. But when that same positioning has to work in a pi...","date_modified":"2026-04-20T11:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/is-your-strategic-cascade-working","html_content":"

If your positioning is gathering dust while service line messaging multiplies, you have a problem.\n\nIn professional services marketing, it’s usually an issue with your strategic cascade.\n\nWhen firms develop positioning, ...

","url":"https://studiob-consulting.com/insights/f/is-your-strategic-cascade-working","title":"Is your strategic cascade working?","summary":"If your positioning is gathering dust while service line messaging multiplies, you have a problem.\n\nIn professional services marketing, it’s usually an issue with your strategic cascade.\n\nWhen firms develop positioning, ...","date_modified":"2026-04-08T11:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/nice-positioning","html_content":"

It’s a classic problem in Professional Services. By the time the positioning gets signed off centrally, it’s often too broad to give teams much help when they need to shape a pitch, proposal or client conversation.\n\nSo i...

","url":"https://studiob-consulting.com/insights/f/nice-positioning","title":"Nice positioning. Shame it isn’t helping you win work.","summary":"It’s a classic problem in Professional Services. By the time the positioning gets signed off centrally, it’s often too broad to give teams much help when they need to shape a pitch, proposal or client conversation.\n\nSo i...","date_modified":"2026-04-06T11:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/you-wanted-a-clear-firm-wide-positioning","html_content":"

You wanted a clear firm-wide positioning. You ended up with a safe one.\n\nFor professional services, especially law firms, that often becomes a deliberate solution. But it doesn’t make it the right one.\n\nIt’s a classic is...

","url":"https://studiob-consulting.com/insights/f/you-wanted-a-clear-firm-wide-positioning","title":"Be honest, you went too safe.","summary":"You wanted a clear firm-wide positioning. You ended up with a safe one.\n\nFor professional services, especially law firms, that often becomes a deliberate solution. But it doesn’t make it the right one.\n\nIt’s a classic is...","date_modified":"2026-04-02T11:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/you-don%E2%80%99t-need-a-usp-for-your-law-firm","html_content":"

But you do need to stop sounding interchangeable.\n\nRight now, you are probably making the same claim as lots of other firms. And that’s a significant commercial problem.\n\nIt’s not that the firm lacks the right capability...

","url":"https://studiob-consulting.com/insights/f/you-don%E2%80%99t-need-a-usp-for-your-law-firm","title":" You don’t need a USP for your law firm","summary":"But you do need to stop sounding interchangeable.\n\nRight now, you are probably making the same claim as lots of other firms. And that’s a significant commercial problem.\n\nIt’s not that the firm lacks the right capability...","date_modified":"2026-03-30T11:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/is-your-strategic-messaging-framework-is-being-left-on-the-shelf","html_content":"

You launched the new brand. Everyone celebrated. But the new positioning hasn’t travelled beyond the launch presentation, and BD’s carrying on much as before.\n\nYou see the new PPT template being ‘adapted’ (some might say...

","url":"https://studiob-consulting.com/insights/f/is-your-strategic-messaging-framework-is-being-left-on-the-shelf","title":"Is your strategic messaging framework is being left on the shelf?","summary":"You launched the new brand. Everyone celebrated. But the new positioning hasn’t travelled beyond the launch presentation, and BD’s carrying on much as before.\n\nYou see the new PPT template being ‘adapted’ (some might say...","date_modified":"2026-03-27T12:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/cross-selling-is-not-always-down-to-a-lack-of-collaboration","html_content":"

Cross-selling in law firms is often described as a collaboration problem. In many firms, it is actually a visibility problem.\n\nPartners do not automatically know:\n\n🎯 Who their colleagues already know\n🎯 Where relationsh...

","url":"https://studiob-consulting.com/insights/f/cross-selling-is-not-always-down-to-a-lack-of-collaboration","title":"Cross-selling is not always down to a lack of collaboration ","summary":"Cross-selling in law firms is often described as a collaboration problem. In many firms, it is actually a visibility problem.\n\nPartners do not automatically know:\n\n🎯 Who their colleagues already know\n🎯 Where relationsh...","date_modified":"2026-03-26T12:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/centralise-%E2%86%92-decentralise-%E2%86%92-centralise-%E2%86%92-decentralise","html_content":"

Do you recognise the merry-go-round?\n\nMost Professional Services firms are somewhere on this cycle – and most MBD teams are left to make it work.\n\nBecause no model is perfect.\n\nCentralisation brings efficiency, consisten...

","url":"https://studiob-consulting.com/insights/f/centralise-%E2%86%92-decentralise-%E2%86%92-centralise-%E2%86%92-decentralise","title":"Centralise → decentralise → centralise → decentralise","summary":"Do you recognise the merry-go-round?\n\nMost Professional Services firms are somewhere on this cycle – and most MBD teams are left to make it work.\n\nBecause no model is perfect.\n\nCentralisation brings efficiency, consisten...","date_modified":"2026-03-24T12:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/crm-in-professional-services-is-not-a-system-rollout","html_content":"

It is a commercial behaviour change programme.\n\nToo many firms still approach CRM as a technology project.\n\nSelect the platform.\nConfigure the fields.\nTrain people.\nLaunch the system.\n\nBut better software does not create...

","url":"https://studiob-consulting.com/insights/f/crm-in-professional-services-is-not-a-system-rollout","title":"CRM in Professional Services is not a system rollout","summary":"It is a commercial behaviour change programme.\n\nToo many firms still approach CRM as a technology project.\n\nSelect the platform.\nConfigure the fields.\nTrain people.\nLaunch the system.\n\nBut better software does not create...","date_modified":"2026-03-19T12:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/where-do-your-pipeline-insights-get-missed","html_content":"

Most firms don’t have a marketing problem – they have a pipeline handover problem.\n\nAre you spending money on Professional Services marketing that doesn’t generate real opportunities? The chances are it’s not your marke...

","url":"https://studiob-consulting.com/insights/f/where-do-your-pipeline-insights-get-missed","title":"Where do your pipeline insights get missed?","summary":" Most firms don’t have a marketing problem – they have a pipeline handover problem.\n\nAre you spending money on Professional Services marketing that doesn’t generate real opportunities? The chances are it’s not your marke...","date_modified":"2026-03-09T13:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/are-your-values-powering-your-strategy-or-sleeping-on-the-job","html_content":"

If your values were written for yesterday’s strategy, they’ll drive yesterday’s behaviours

","url":"https://studiob-consulting.com/insights/f/are-your-values-powering-your-strategy-or-sleeping-on-the-job","title":"Are your values powering your strategy or sleeping on the job?","summary":"If your values were written for yesterday’s strategy, they’ll drive yesterday’s behaviours","date_modified":"2026-02-25T10:53:00Z"},{"id":"https://studiob-consulting.com/insights/f/capability-can-get-you-on-the-list-but-clarity-will-win-the-work","html_content":"

In many firms, brand and marketing communications teams are treated as “channel managers.”\nWebsite owners. Template guardians. The people who send event invites and post about team days on social media.\n\nBut when you’re...

","url":"https://studiob-consulting.com/insights/f/capability-can-get-you-on-the-list-but-clarity-will-win-the-work","title":"Capability can get you on the list. But clarity will win the work","summary":" In many firms, brand and marketing communications teams are treated as “channel managers.”\nWebsite owners. Template guardians. The people who send event invites and post about team days on social media.\n\nBut when you’re...","date_modified":"2026-02-19T12:03:54Z"},{"id":"https://studiob-consulting.com/insights/f/the-brand-and-culture-podcast-episode-4","html_content":"

Episode 4: Global v local - how to balance brand consistency and cultural relevance

","url":"https://studiob-consulting.com/insights/f/the-brand-and-culture-podcast-episode-4","title":"The Brand and Culture Podcast: Episode 4","summary":"Episode 4: Global v local - how to balance brand consistency and cultural relevance","date_modified":"2026-02-10T14:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/the-brand-and-culture-podcast-episode-3","html_content":"

Brand or culture - what should come first?

","url":"https://studiob-consulting.com/insights/f/the-brand-and-culture-podcast-episode-3","title":"The Brand and Culture Podcast: Episode 3","summary":"Brand or culture - what should come first?","date_modified":"2026-02-09T13:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/the-brand-and-culture-podcast-episode-2","html_content":"

The trust episode - how leadership behaviour shapes brand and culture

","url":"https://studiob-consulting.com/insights/f/the-brand-and-culture-podcast-episode-2","title":"The Brand and Culture Podcast: Episode 2","summary":"The trust episode - how leadership behaviour shapes brand and culture","date_modified":"2026-01-28T13:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/the-brand-and-culture-podcast-is-now-live","html_content":"

AI strategy starts with culture - why trust drives adoption

","url":"https://studiob-consulting.com/insights/f/the-brand-and-culture-podcast-is-now-live","title":"The Brand and Culture Podcast Episode 1: ","summary":"AI strategy starts with culture - why trust drives adoption","date_modified":"2026-01-27T13:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/the-stand-out-but-fit-in-balance","html_content":"

Professional Services brands need to walk a tightrope: we need to stand out – but not so far apart that buyers can’t place or compare us.\n\nMost buyers want something quite simple:\n\n* to understand what we do\n* to know h...

","url":"https://studiob-consulting.com/insights/f/the-stand-out-but-fit-in-balance","title":"The stand out but fit in balance","summary":" Professional Services brands need to walk a tightrope: we need to stand out – but not so far apart that buyers can’t place or compare us.\n\nMost buyers want something quite simple:\n\n* to understand what we do\n* to know h...","date_modified":"2026-01-04T11:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/the-best-partnerships","html_content":"

I joined Marcus Sherwin on an episode of #NotJustAds - The Creator Economy for B2B podcast to discuss how brand communications has a role in active BD and sales support. \n\nIn professional services, you’re selling people,...

","url":"https://studiob-consulting.com/insights/f/the-best-partnerships","title":"The best partnerships? ","summary":"I joined Marcus Sherwin on an episode of #NotJustAds - The Creator Economy for B2B podcast to discuss how brand communications has a role in active BD and sales support. \n\nIn professional services, you’re selling people,...","date_modified":"2025-12-09T14:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/what-if-marketing-was-a-growth-partner-and-not-just-channels","html_content":"

What if Professional Services marketing was seen as a growth partner, and not just there to run the channels?\n\nWe’ve all seen it — and probably felt it too. That quiet sense of defeat when a fee earner briefs exactly wha...

","url":"https://studiob-consulting.com/insights/f/what-if-marketing-was-a-growth-partner-and-not-just-channels","title":"What if marketing was a growth partner, and not just channels?","summary":"What if Professional Services marketing was seen as a growth partner, and not just there to run the channels?\n\nWe’ve all seen it — and probably felt it too. That quiet sense of defeat when a fee earner briefs exactly wha...","date_modified":"2025-11-11T18:40:46Z"},{"id":"https://studiob-consulting.com/insights/f/beware-global-brand-consistency-in-professional-services-becoming","html_content":"

In the drive to build a global brand, the pursuit of consistency can easily become too rigid, creating tension with marketing’s need for agile client centric messaging.\n\nWe’ve seen this tension play out recently across t...

","url":"https://studiob-consulting.com/insights/f/beware-global-brand-consistency-in-professional-services-becoming","title":"Beware global brand consistency in professional services becoming","summary":"In the drive to build a global brand, the pursuit of consistency can easily become too rigid, creating tension with marketing’s need for agile client centric messaging.\n\nWe’ve seen this tension play out recently across t...","date_modified":"2025-11-04T18:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/when-selling-dont-forget-how-the-brain-works","html_content":"

Professional services sales presentations need to get smarter about how the brain works…

","url":"https://studiob-consulting.com/insights/f/when-selling-dont-forget-how-the-brain-works","title":"When selling don't forget how the brain works","summary":"Professional services sales presentations need to get smarter about how the brain works… ","date_modified":"2025-11-03T18:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/branding-is-about-communication-and-so-is-sales","html_content":"

Brand strategy, tactics and communication skills can - and should - play a bigger role in how experts sell and how sales conversations land.

","url":"https://studiob-consulting.com/insights/f/branding-is-about-communication-and-so-is-sales","title":"Branding is about communication and so is sales","summary":"Brand strategy, tactics and communication skills can - and should - play a bigger role in how experts sell and how sales conversations land.","date_modified":"2025-11-02T15:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/why-brand-should-be-spelt-with-an-%E2%80%9Co%E2%80%9D","html_content":"

\nBecause the best brands aren’t flat. They’re open, original, optimistic — and built around others.\n\nIn recent years, the idea of the “O Shaped” client has been gaining ground in professional services — a reminder that r...

","url":"https://studiob-consulting.com/insights/f/why-brand-should-be-spelt-with-an-%E2%80%9Co%E2%80%9D","title":" Why Brand should be spelt with an “O”?","summary":"\nBecause the best brands aren’t flat. They’re open, original, optimistic — and built around others.\n\nIn recent years, the idea of the “O Shaped” client has been gaining ground in professional services — a reminder that r...","date_modified":"2025-10-23T14:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/launching-a-corporate-brand-is-never-just-about-launch-day","html_content":"

I've spent my career in brand and communications, and over the last decade I've created some of the strongest brands of my career within professional services - at Osborne Clarke, Bird & Bird and TTP plc.\n\nHere's what I...

","url":"https://studiob-consulting.com/insights/f/launching-a-corporate-brand-is-never-just-about-launch-day","title":" Launching a corporate brand is never just about launch day","summary":" I've spent my career in brand and communications, and over the last decade I've created some of the strongest brands of my career within professional services - at Osborne Clarke, Bird & Bird and TTP plc.\n\nHere's what I...","date_modified":"2025-10-01T14:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/beware-the-change-makers%E2%80%A6","html_content":"

Brand and culture change programmes are what inspire and drive me. It’s not easy - you make mistakes, it’s high risk - but when you get it right, it’s creative, fun, and very rewarding. When you’re in the midst of a bran...

","url":"https://studiob-consulting.com/insights/f/beware-the-change-makers%E2%80%A6","title":"Beware the change makers…","summary":"Brand and culture change programmes are what inspire and drive me. It’s not easy - you make mistakes, it’s high risk - but when you get it right, it’s creative, fun, and very rewarding. When you’re in the midst of a bran...","date_modified":"2025-09-01T14:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/beyond-the-nose-wrinkle-redefining-thought-leadership","html_content":"

Interview by Joel Harrison

","url":"https://studiob-consulting.com/insights/f/beyond-the-nose-wrinkle-redefining-thought-leadership","title":"Beyond the 'Nose Wrinkle': Redefining thought leadership ","summary":"Interview by Joel Harrison ","date_modified":"2025-03-27T15:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/you-never-stop-brand-building","html_content":"

I was asked on LinkedIn today whether I think my current firm has a brand awareness challenge. It was a clever way to open a conversation – no doubt leading up to an agency sell. I liked the approach (even though I saw i...

","url":"https://studiob-consulting.com/insights/f/you-never-stop-brand-building","title":"You never stop brand building.","summary":"I was asked on LinkedIn today whether I think my current firm has a brand awareness challenge. It was a clever way to open a conversation – no doubt leading up to an agency sell. I liked the approach (even though I saw i...","date_modified":"2025-03-06T16:00:00Z"},{"id":"https://studiob-consulting.com/insights/f/celebrate-your-purpose-but-don%E2%80%99t-launch-your-brand-values-on-day","html_content":"

Launching a new corporate brand? Celebrate your purpose but don’t launch your brand values on day 1.\n\nThere’ve been a few rebrands in Professional Services recently. A fresh logo, a new colour palette, and a set of care...

","url":"https://studiob-consulting.com/insights/f/celebrate-your-purpose-but-don%E2%80%99t-launch-your-brand-values-on-day","title":"Celebrate your purpose but don’t launch your brand values on day ","summary":" Launching a new corporate brand? Celebrate your purpose but don’t launch your brand values on day 1.\n\nThere’ve been a few rebrands in Professional Services recently. A fresh logo, a new colour palette, and a set of care...","date_modified":"2025-02-11T16:00:00Z"}]}