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Strategic brand, culture and marketing support to sharpen your positioning, strengthen client experience and focus your marketing effort.

Without senior marketing leadership, firms don’t stand still. They drift. Marketing activity continues, but the direction weakens. Campaigns go out, pitches happen and channels get updated, but the firm becomes harder to position, harder to differentiate and harder to choose.

To stand apart and grow, your firm needs more than marketing activity. It needs clear positioning, focused marketing strategy, effective channels and a closer connection between marketing, BD and the commercial priorities of the firm. That’s how clients, referrers and top talent understand what makes you different – and why your offer is relevant to them.

I’m Hayley Brooksbank. Through Studio B Consulting, I provide interim and fractional senior marketing leadership for ambitious firms in law and Professional Services.

I bring together senior-level Professional Services marketing experience, agency-side knowledge of how major brands are built and launched, and a practical understanding of BD. That means I can help you sharpen your market position, focus your marketing effort and build the alignment needed to attract the right talent and win more of the work you want.

How Studio B can help

I work with firms that need strong marketing leadership to set clearer priorities, define strategy, create stronger governance and deliver more effective execution.

That might mean:

Developing a clearer brand strategy
Refining your market proposition
Defining and showcasing your client experience
Guiding the strategy and content for a website refresh
Improving campaign focus
Strengthening marketing operations
Building an employer story
Supporting BD more effectively
Mentoring an existing marketing team
Helping partners make better decisions about where marketing should focus, without pulling them into every detail

This is strategic marketing leadership with a practical purpose: better use of marketing resources and a firmer connection between brand, marketing, BD, culture and commercial performance.

Does this sound familiar?

Clients are asking harder questions about value. More work is being brought in-house. Price pressure is increasing.
Your brand isn't distinctive and no longer reflects the firm’s ambition
Your website no longer reflects the firm you are now, or the clients and talent you want to attract
Your marketing activity is busy, but not clearly connected to growth
You know marketing could contribute more, but you are not sure where to focus first
Too much partner time is being pulled into marketing decisions
Your partners want stronger BD support, but the priorities are unclear
Your marketing team needs senior direction, structure or mentoring
Your firm wants to stand apart, but is struggling to say something distinctive
Your employer brand does not yet reflect the culture you are trying to build

Studio B can bring senior marketing leadership into the business at the point you need it most.

Marketing leadership built for Professional Services and law firms

In Professional Services and law firms, reputation and relationships drive the buying decision, and lead times can be long. So your offer needs to stand apart for the right reasons.

That calls for a brand- and knowledge-led approach to marketing that supports partner-led BD. The aim is simple: to help firms think more clearly, show up more consistently and build marketing that works harder for the business.

My approach is collaborative and creative, but never abstract. It is grounded in the realities and commercial pressures of a partner-led business.

If your firm is serious about standing apart...

Let's talk

Some of my work shaping brands, marketing strategies, channels and teams

2025 A new brand and website for an AI era for Wiley & Sons. Learn more>>

2024 a new visual style and marketing strategy for TTP Plc. Learn more>>

2020-2023 A complete rebrand, with a new 'One Firm' strategy, visual identity, website and Employer Brand for Bird & Bird Learn more>>

2016-2020 A complete brand experience for Osborne Clarke including website, campaigns and an office refurb with in-house TV studios Learn more>>

And some classics from my past - oldies but goodies! Learn more>>

Bold perspective. Breakthrough thinking. Business impact.

Bold perspective. Breakthrough thinking. Business impact.

Strategic brand, culture and marketing support to sharpen your positioning, strengthen client experience and focus your marketing effort.

How Studio B can help

Does this sound familiar?

Marketing leadership built for Professional Services and law firms

Some of my work shaping brands, marketing strategies, channels and teams

Day rates and project rates available

Hayley is an inspiring and accomplished marketing leader, and I learned so much from working with her. She brings energy, passion, and focus to everything she does, and her work on the brand was genuinely transformative.”

Hayley is a visionary brand strategist and leader. Her energy, dynamism and creativity took what could have been a standard website re-fresh into an ambitious, truly market-differentiating wholesale brand refresh."

Hayley is an accomplished marketing leader with deep expertise on all things brand. She brought exceptional energy and focus to leading a brand launch on a tight timeline. She has both the big-picture vision and detailed expertise needed to execute brand work to a high standard."

Let's talk...

What do you need help with?

Bold perspective. Breakthrough thinking. Business impact.

Bold perspective. Breakthrough thinking. Business impact.

Strategic brand, culture and marketing support to sharpen your positioning, strengthen client experience and focus your marketing effort.

How Studio B can help

Does this sound familiar?

Marketing leadership built for Professional Services and law firms

Some of my work shaping brands, marketing strategies, channels and teams

Day rates and project rates available

Hayley is an inspiring and accomplished marketing leader, and I learned so much from working with her. She brings energy, passion, and focus to everything she does, and her work on the brand was genuinely transformative.”

Hayley is a visionary brand strategist and leader. Her energy, dynamism and creativity took what could have been a standard website re-fresh into an ambitious, truly market-differentiating wholesale brand refresh."

Hayley is an accomplished marketing leader with deep expertise on all things brand. She brought exceptional energy and focus to leading a brand launch on a tight timeline. She has both the big-picture vision and detailed expertise needed to execute brand work to a high standard."

Let's talk...

What do you need help with?

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