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About
The value of seeing both sides
I'm Hayley Brooksbank and I have more than 20 years’ experience in Professional Services marketing, brand, communications and growth transformation, plus an earlier 12-year career in leading brand consultancies
That combination is powerful. I understand how Professional Services firms work from the inside: the partner dynamics, the politics, the pace, the client relationships, the BD pressures and the challenge of getting marketing taken seriously as a commercial function.
I also understand how to get the best from creative agencies, because I spent the first part of my career inside them. I know what good strategy, visual design and creative brand development should look like. I know how to brief it, cost it, judge it, shape it and make sure it works across your business.
Studio B sits at that intersection: senior in-house judgement, serious brand experience and practical marketing leadership.
How I work
Every firm, brand, team and challenge is different. I do not believe in imposing a standard playbook. I start by understanding the firm properly, then adapt my experience to solve the problem creatively and collaboratively.
Your firm has its own culture, politics, history, client base, partner dynamics, technical expertise and appetite for change. Some firms need pace. Some need careful alignment. Some need to stop, simplify and focus before they add anything new.
My role is to diagnose what is really getting in the way and help create the conditions for progress.
Why Studio B?
Studio B is not a design studio. It is a strategic marketing and brand consultancy built around senior leadership, alternative thinking and practical delivery.
'Studio' reflects my early career. I wanted to capture the curiosity, collaboration and creative excellence I learnt from my time at some of the UK's top branding consultancies.
The 'B' stands for Brooksbank, but it is also about the B-side: the less obvious route, the different perspective, the alternative track that can unlock a better answer.
If your firm needs sharper positioning, stronger marketing leadership or a clearer connection between brand, BD and growth...