Senior marketing support

When your firm needs senior marketing expertise, but not necessarily a permanent or full-time appointment.

Studio B provides fractional CMO and interim marketing leadership for law firms and Professional Services firms that need experienced guidance, advice and direction at a point of change. That might mean leading the marketing function, advising the leadership team, shaping priorities, supporting an existing team or helping partners turn ambition into a practical plan. 

Useful when: marketing needs leadership, partners need advice, or the firm needs senior capacity now.

When marketing activity is happening, but the function needs more structure, focus and leadership.

Studio B helps firms set clearer marketing priorities, improve governance, strengthen planning and build the capability of the marketing team. That can include mentoring, team development, role clarity, planning rhythms, reporting, decision-making structures and better use of internal and external resources.

Useful when: the team needs senior direction, partners need clearer marketing governance, or marketing is too reactive.

When marketing is visible, but not doing enough to help the firm win the work it wants.

Studio B helps firms connect marketing more directly to BD. That can include campaign planning, sector or practice propositions, thought leadership themes, client development support, content for strategic pursuits, and clearer links between marketing activity and the work the firm wants to win.

Useful when: campaigns lack follow-through, marketing is not supporting BD effectively enough, or partners need more structured support to convert visibility into opportunity.

When your firm is good at what it does, but not clear enough about why clients should choose you.

Studio B helps firms define a clearer market position, sharpen their proposition and turn that thinking into practical messaging partners and teams can actually use. The aim is not brand theory. It is a clearer story, stronger market presence and a better platform for BD, campaigns, recruitment and growth.

Useful when: the firm does not stand out, the website needs a stronger story, or partners lack consistent language for the market.

When the firm knows its tools and channels should be working harder, but is not sure what to prioritise.

Studio B helps firms make more confident decisions about marketing technology, operations and channel management. That might mean reviewing the current toolset, clarifying what is actually needed, improving email marketing and social media processes, strengthening content workflows, advising on CRM or automation priorities, or helping the team use platforms such as HubSpot, Canva or other marketing tools more effectively.

Useful when: tools are underused, channels feel inconsistent, CRM decisions are looming, budgets are under scrutiny, or AI and marketing technology need a more practical plan.

When the website needs updating, but the real issue is bigger than design.

Studio B guides the strategy, structure and content of website projects, working with web designers, developers or in-house teams where needed. The focus is on the story, user journeys, content, messaging and commercial purpose of the site, not technical development.

Useful when: the site feels dated, the content is unclear, or the firm wants a website that supports positioning, BD and talent attraction more effectively.